<aside> 👋 Hi! My name is Jomyka and this is my portfolio. I’m a research manager and a data analyst. Click here if you want to skip to my projects. 🌻

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<aside> ❗ I recently got certified as a data analyst at DataCamp! 🤓  Check out my portfolio at https://www.datacamp.com/portfolio/jomyka

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Qualification Summary

Analytical marketing professional with expertise in data-driven decision-making, marketing intelligence, and automation. Skilled in SQL, Python, and Tableau for extracting insights, optimizing lead generation strategies, and driving campaign performance. Adept at collaborating with cross-functional teams to enhance marketing efficiency through data visualization, CRM integration, and performance analytics. Passionate about leveraging data to improve marketing effectiveness and business growth.

Key Skills

• Data Analytics & Visualization

• Marketing Intelligence & Research

• Web Scraping & Data Mining

• Marketing Automation & CRM Management

• Performance Measurement & Optimization

• Data Cleaning & Transformation

• Dashboard Development & Data Storytelling

• Workflow Automation & Process Optimization

• Email Marketing & Campaign Analysis

Relevant Professional Experience

Marketing Operations Coordinator

Thunes

Oct 2024 - present

• Supported the development of data-driven dashboards using Salesforce and learning Tableau for future implementation.
• Assisted SDRs with outreach optimization, providing KPI reports and lead scoring models.
• Analyzed data to refine audience segmentation and targeting strategies for increased campaign ROI.
• Managed data imports into CRM and marketing automation platforms, ensuring data integrity by using data analytics to reconcile external source data with internal databases.
• Built, sent, and monitored the performance of monthly newsletters.
• Oversee campaign tracking for key marketing programs, ensuring data accuracy and integrity.
• Implement internal communications to keep stakeholders up-to-date on marketing campaigns and performance.
• Create and maintain standard operating procedures (SOPs) for various marketing processes.